Cialdini’s Principles of Influence
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Loading ...Most people are familiar with Robert Cialdini’s six principles of persuasion. Here they are listed and summarized…but you still ought to read the book. It should be required reading for all salespeople
Source: http://www.rickross.com/reference/brainwashing/brainwashing20.html
Great summary - as you say though, we should read the original too after this taster.
Ian